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Specialist Literature
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“Focal Research knew how to translate what we wanted to say into the right language for this sector.”
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Social housing reviews
First launched in 1995, this annual publication provides clients with the opportunity to reach the social housing sector with the most relevant news about their products or services. Written to focus on a ‘hot topic’, each Review Brochure is then distributed every September, as a personally addressed copy, to key social housing personnel, including local authorities, registered social
landlords and builders/contractors throughout the UK.
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Social housing bulletins
These are sent by email every month to provide sales leads, personnel changes, legislation/funding changes and lists of transfers etc.
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Specialist literature services
Specialist literature can be produced for any type of client selling into the housing, general building, or public sector and is personally addressed by Julie
Adkin, Managing Director. The process generally
involves:-
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- Hold a discussion, at no cost, regarding your
products/services and your experiences to date. Review
your current literature and agree possible focuses
required.
- Time taken for us to decide which approach to use. Draft ideas and costs.
Produce mock up regarding style, content, etc. for
your perusal.
- If you wish to proceed we will calculate fully the
costs for
the design, production and printing, (if printing required).
- Action stations – Write copy and produce second stage mock up.
- Produce artwork and after your approval print the
literature.
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