FOCAL RESEARCH | What Can We Do For You


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Databases

Social Housing

Education

Housebuilder

Training

Specialist Literature

Bespoke Research

Databases

Our databases help to identify and prioritise opportunities and to target sales and marketing efforts in a pinpointed rather than ‘scatter gun’ approach.

We collate information regarding the social housing, housebuilding and education sectors. The information provides both an overview of the sector as well as the specific detail needed for sales and marketing purposes.

Our clients use this to analyse how their target sectors are changing, the impact these changes will have on their business and where opportunities and threats lie. From this they can formulate strategies and direct sales and marketing activities in a pinpoint rather than 'scatter gun' approach.

We have a dedicated team of researchers who constantly ensure the information you receive, at the time you receive it, is the most up to date available.

Database Functions

The information is presented to you in a database format so you can take advantage of the following functions:

Data Manipulation

With the information covering a variety of topics in great detail, it is easier to find the required information in a database format than any other.

A number of reports can be viewed which sort and filter the information at the touch of a button e.g. largest to smallest expenditure. This saves time when analysing the data.

We can programme your sales regions into any of the databases so each member of the sales team can view just what is relevant to them.

UK Mailing Lists

Each database allows you to create letters, labels and lists based on a variety of search criteria e.g. create a letter to the Chief Executive of all HAs with over 500 homes.

All of the databases we produce can be used for Strategic Business Planning at board level encompassing Sales, Marketing and Business Development. In addition they all share the following features:

Comprehensive, relevant and accurate data that is researched and constantly updated by ourselves to ensure the information our clients see is as current as possible.
The ability to be tailored to suit your individual company requirements. For example, reports can be viewed via your own sales regions and you can add further contacts if required.
Fully automated with ‘locked in’ reports that can be pulled off at the touch of a button, enabling even those with the most basic computer skills to use it effectively.
Installation on as many machines within your organisation as you wish. Individuals will need to sign up to our annual User Agreement, gaining access to a Getting Started pack containing a unique user name and password and our Support / Helpdesk.
As long as each computer running the database has Windows ’98 or more recent versions installed, no other licences or additional software will be required.
9am – 5pm weekday support/helpdesk (excluding holiday periods) providing assistance with database contents, understanding of terminology, IT/technical queries and use of mailing lists.